Kashif Rafique - The Market Turner

For over 20 years, I’ve helped brands like Coca-Cola, PepsiCo, and Reckitt Benckiser turn struggling markets into high-performing commercial engines — across Pakistan, Iraq, and beyond.

This platform is where my journey, principles, and transformation playbooks come together.

Whether you're here to explore my work, connect for collaboration, or dive into real-world insights on market recovery and retail execution — you're in the right place.

The full experience is launching soon.
Until then, feel free to connect or follow the me on Linkedin.